fabia has been about Austrian coffee-drinking traditions since the very beginning. Originally, the brand was registered by Winkler, a company from Linz, to add coffee trading to the distribution of herbs and spices. At the beginning of the 1980s the company moved to Hallwang and built its own coffee bean roasting plant; and fabia has been a permanent fixture here ever since.

Ultimately, Segafredo Zanetti bought the business in 1983, laying the foundations for the worldwide expansion of his business, and conscientiously endeavouring to retain fabia’s identity as a premium-quality Austrian brand, while maintaining two major coffee traditions under one roof – the roof of Segafredo Zanetti Austria Ges.m.b.H.